A heartbroken, aspiring artist is helped back on the rocky road to love by her three desperate best friends, whether she wants them to or not.

This web series features relatable, funny and awkward situations, as each of the eight episodes in Season 1 of Auckward Love was based on a real life dating experience of the cast in some shape or form.

Created by Holly Shervey, Auckward Love is an amalgamation of all the fun times and hard, and of course the highs, and the all too familiar lows, that single ladies go through in this dating game that we call love.

What was the biggest challenge you had to overcome making this series?
There is a belief among many factions of society that women behave a certain way. We want to portray women as they really are, how they think, feel and take action. So pushing past some of that prejudgement has been a challenge.

As a content creator, where do you go to find information about other film makers and web series?
Facebook tends to be a great resource for that – information will pop up that my friends like or that are related to Auckward Love and before I know it, I’ve watched the whole series – that’s how we came across Fragments of Friday while we were editing Auckward Love.

How many people worked on this project?
Behind the scenes during shooting there was myself and Nina Wells, our DOP. On some of our bigger shoot days we had some much needed help from friends. Most of the time Nina and I were doing everything from directing, camera operating, gaffing, boom op, slating and make up and continuity finals. We also have a small but fantastic post production team of editor/animator, Enny Benzonelli, sound designer, Amy Barber, and publicity photographer, Sacha Stejko.

Have you achieved the goals you set for this series?
When Holly Shervey first came to Jess Sayer and myself with the idea for this series, our only goal was to tell these stories that are often untold or avoided in the NZ film and TV industry. Then it snowballed toward the specific platform of web, then the time frame of shooting, casting and plans for target audience, so, yes, we have more than achieved what we set out to achieve, and in many ways surpassed any expectation we might have had.

Is there a magic formula for a successful web series?
I think for us there are two parts of a formula – ensure we keep telling the story we want to in the way/style we want, rather than what we think we have to or what people expect, and always ensure each situation is being played with utmost truth. As soon as a character or situation floats into unbelievable, the comedy and style changes and so does the audience’s investment in the story. Keeping our work grounded is what has kept it relatable and has so far lead to much of its success.

What do you want audiences to take away from your series?
Pain from laughter and a sense of relief that there are others on the hunt for love having a worse time than you.

Describe the ultimate fan of your series?
The ultimate fan, and I have met a few of these people, are single females in their 20’s to 30’s who have been right in the middle of their own examples of the ridiculous situations that our characters have, and are amazed and delighted to see them played out on screen.

Are there any web series, other than your own that inspire you?
There are a few web series that we love – specifically High Road (NZ), Fragments of Friday (AUS) and High Maintenance (US) but rather than specific web series’ as inspiration for Auckward Love, we were inspired by the ease of accessibility and freedom of creation that the internet platform offers.

Auckward Love on the web:
Watch Auckward Love
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