Williams Explains (AUS)

Student Selection

How much do you pay for everyday goods? Milk – about $1/litre? Coffee – about $4? What if I told you that price could be as high or as low as it wants, and you wouldn’t even notice?

This film explores the subtle and nefarious use of “anchoring” in everyday life, by demonstrating just how susceptible we are to irrationality – through a game show.

Nominations
    • Best Student Award
Credits

Director: William He
Key Cast: Dr. Ralf Steinhauser
Cinematographer: George Dale
Editor: William He
Composer: Music sourced from Audioblocks and YouTube Audio Library
Production Designer: William He
Sound Designer: William He
Supporting Cast: William He, Dr. Ralf Steinhauser, Ange Arabatzis, Yulia Rotkina, Rachel Tierney, Olaf Isaachsen, Elena Feist, Jeanne Khin, Marie Kelly
VFX Lead/Team: William He
Supporting Cast: William He, Dr. Ralf Steinhauser, Ange Arabatzis, Yulia Rotkina, Rachel Tierney, Olaf Isaachsen, Elena Feist, Jeanne Khin, Marie Kelly